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How To Get Your PhD in the Business World vs.
How to Get Your PhD in the Educational System

Let's lay the foundation. There is a tremendous difference
between those who acquire their PhD in the market place and those
who earn their PhD in the educational system. If you are someone
interested in becoming an expert and being rewarded financially
for this, you must understand this difference once and for all!

How do you get a PhD in the educational setting? Well, that
should seem fairly obvious. You go to university. You attend
classes. You pass each class. You graduate to the next year. You
apply for graduate work. You attend more classes. You pass each
class. You graduate with a Master's degree. You apply for a PhD
program. And the cycle continues until you get your PhD.

Consider this process for a minute, and let me use a very
personal example. My wife is an occupational therapist trained in
Scotland. Today, and living in Canada (which is the same for most
of the world), if Fiona were to apply to the same occupational
therapy program that only required three years of post secondary
school when Fiona graduated, this is the scenario: she would
have to get her undergraduate degree first and then apply for
a master's degree. After completing her graduate degree she
could then apply for occupational therapy. After six years of
schooling, under today's guidelines, and after being accepted,
she would finally be eligible for the three years of training
that the profession demands.

I hope you see what is happening here. Much more education. Much
more money spent. Longer time to get into the job market. And
still the same 'starting' salary.

Or another way of saying this. More bureaucracy. More hoops.
Delayed dreams. And greater expense for the same pay!

Analyze what you were required to know for the job you currently
hold. Take note of all the classes and subject material you had
to accumulate. Now calculate a percentage of what you had to know
versus what you actually use in your job! My guess you could have
easily sliced away 50% if not more.

Realize once and for all that the educational system, from its
very structure to those who teach its courses, all stems from
a job mindset. And, from a business perspective, one of the
fundamental mistakes inherent in this model is its inefficiency.

Inefficiency! Wasted school years when people could be in the
market place earlier making money. Let's consider the converse.
How do you get a PhD in the business world? Let me put it this can anyone get a PhD in the business world?

You get your PhD in the business world by making money! That's
correct. The very lifeblood of business is to overcome
inefficiency in the market place. The chief aim of business
is to put value into the marketplace by helping people save
time, energy and/or money or by providing any number of other
benefits--depending on the wants and desires of its target

So what should you do to earn your PhD in the business world?
You should do what every successful company has done. Understand
the wants and desires of a target market. Remember that people
purchase because of a want or desire-in essence people buy
feelings. Launch a product to fill the want and then get
feedback. The important step in this equation is that successful
businesses begin to make money with the beta versions of their
product or service.

Cash flow is the life blood of every business. Although it is
important to have assets, the key to business success is the
cash flow you generate each day. To experience cash flow from
the beginning, the key here is that your product should not be
perfect. Yes, you read me correctly about your product not being
perfect. It shouldn't be. Why is that? Let me give you an

Let's use Google, the Internet's number one search engine today.
For every Google there are and were many other search engine
companies trying to dominate the market place. What is the reason
for Google's remarkable success? Here is what Google did and it
goes against the very paradigm espoused by the school system
today. Google launched a less than perfect service into the
market place. Google would call that beta testing according to a
recent interview. Now here is the catch. What did they do after
this? They got feedback! Feedback is the answer to dominating a
market. It also makes great business sense.

As Google was continuously upgrading their original beta version,
other search engine companies were doing what the educational
system programmed them to do. They were trying to perfect a
product/service by themselves separate from their target market.
While these companies, many of which have since gone under, were
wasting time, energy and money perfecting their "thesis," to use
a metaphor from the school system, Google knew that the target
market never lies. If the target market likes it they will buy
it. So, at the same time as they were perfecting their service,
they were also making money!

So how do you get your PhD in the business world? You clarify
where your passion lies and align it with a hungry market. Seek
feedback from your clients at your website. Use this feedback to
create exactly what they are telling you they want more of. This
is how you get your PhD in the business world. And the best part
is that anyone can do this. Anyone. As long as you take the time
to do your target market analysis and find out what your target
market wants.

Do this over and over again and you will become a guru in your
market. And as a by-product, you will earn your PhD! Guaranteed!

Glenn Dietzel, a former Vice Principal with Two Post-Graduate
Degrees, replaced his income and his wife's income with a Proven,
Breakthrough System he created. He now teaches his clients how to
replicate his proprietary program. Glenn also provides keynotes,
seminars, workshops, teleseminars, and bookcamps(TM), and is an
international speaker. He consults entrepreneurs and business
owners on how to successfully create a digital product and then
to build an online business that produces consistent, multiple
streams of income. Email:

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